Black Friday Sparks Tech Wars: The Price Check App
What would the holiday season be without Black Friday? I’ll let you marinate with that for a moment… As a marketer, Black Friday and Cyber Monday are two days to get really excited about…why? Because people WANT to BUY stuff; and buy a lot of it. It’s a rare “lapse in time” where we don’t have to work quite as hard to make a sale… …or is it? Maybe it’s not about working harder, but working smarter. That’s right, wouldn’t it be smart to meet…
“Wizard of Moz” Provides A Litmus Test For SEO Professionals
So, Rand “The Wizard of Moz” Fishkin is one of my favorite writers on the subject of search engine optimization and, even more so, the business side of search marketing. Yesterday Rand wrote a fantastic article regarding a “Ten Question Litmus Test for Professional SEOs” and will be posting his answers to the questions soon. If you’re someone getting ready to interview a lower-level SEO, these questions would be awesome! And if you’re on the flip-side of that coin…knowing the answers to these questions is…
In-house SEO: an archetype of dysfunction…
You think things are rough in your house? Try dealing with a group of developers, designers, QA analysts, IT jedi’s and the almighty executives to build out a successful SEO campaign. Not an easy task. Unfortunately, we all need each other to be successful with organic search. The most important thing you can do as the SEO Manager is…well, know everything. I hate to break it to you, but from my personal experience, you literally need to know the lingo and concepts of every facet…
Rumors of Google Trying to Get Its Group-On…
So at the end of last week (11/19/10) rumors began spreading of Google looking to acquire the infamous deal-a-day site, Groupon. This really is no surprise to me as Google is notorious for their aggressive business acquisition initiatives. It’s funny because I joke with associates that, nowadays, one of the quickest ways to ‘get-rich-quick’ is to build an internet business that Google will see as “competition” and simply collect a check when the “Big G” comes knockin’. Here’s an interesting chart that details Google’s business…
“Are You Being Fresh With Me?” :: Search Engine Optimization & Google Caffeine
How many times did you hear that growing up? You say something to your parents and they ask, “Are you being fresh with me!?” Clearly, they already know the answer to that question…Anyways, 2010 has been a peculiar year in the world of search engine optimization, especially with the introduction of Google Caffeine and an uninvited visitor, the “Google Mayday Update.” So, what does “being fresh” and these 2 Google-related items have in common? Well, just about everything (whether you’re a user or a search…
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